Author Marketing Series

Writing for Substack

Learn how to grow your readership, supercharge your newsletter, and share your passions and expertise on Substack.
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What's included?

  • 6 Modules
  • 15 Videos
  • 21 Written Lessons  

Outcomes

When you complete this course, you will have a professional-looking Substack populated with several posts, and you will understand how to set up paid subscriptions, reach new readers, and use Substack for your author newsletter.

Course Dates

This course unlocks the moment you enroll. A new module will unlock each week for six weeks, and you will have access to the course for six months after you enroll.

Share Your Passions. Find Your Audience.

Substack is an amazing platform for writers because it requires no design skills, it keeps you motivated to write, and it helps you grow your audience organically over time.

Whether you want to share personal stories, share your expertise, serialize a novel or memoir, or simply provide a glimpse into the things you love, Substack can help you find readers and create community around your passion. If you want to earn money for your writing, Substack provides tools to do that too.

Write. Publish. Connect.

In this on-demand course, you will
  • choose a subject for your Substack, come up with a title and URL
  • create your profile and logline
  • determine your intended audience and theme
  • set a writing and publishing schedule
  • write one to two posts per week
  • learn how to make the Substack growth engine work for you

At the end of the course, you will have a professional-looking Substack with several completed posts, and you will be on your way to building an engaged audience.

What students are saying...

This course was incredibly useful. Michelle gave us an easy-to-follow, step-by-step process for setting up our Substacks. Thanks to the videos that accompanied the lessons, I could see exactly what I needed to do. She also gave us lots of great ideas for posts. I'm so glad I took this class. I sign up for a lot (too many!) online classes, and this one was by far the most useful. Great class!
Cynthia Gentry, author of seven nonfiction books,  creator of the Substack The Mind Reels
Michelle Richmond's Writing for Substack course is superb. I had tons of ideas but zero structure in my head, and Michelle was an excellent guide in helping me "get out of my shell". The lessons are very well structured, informative, easy to follow, and packed with excellent advice (that you don't get anywhere else) on writing in general and writing for Substack specifically. Plus, I have found Michelle to be extremely supportive, kind, welcoming and inspiring...I can't recommend this course enough!
Andres Celati, creator of the Substack The Vinyl Room
Patrick Jones - Course author

Your Instructor

Michelle Richmond, New York Times bestselling author and avid Substacker
In 2021, I switched all of my long-running newsletters to Substack. I now connect with the readers of my books through Novella, share essays on travel and writing at The Wandering Writer, share articles on writing and publishing through The Caffeinated Writer, and publish fiction by new and established writers at Fiction Attic.

I decided to teach Substack for Authors after becoming a passionate user of the platform. Through trial and error, I learned best practices for migrating an author newsletter to Substack, getting a Substack up and running, serializing fiction on Substack, engaging new readers, and working with paid subscriptions. I'm excited to share what I've learned with you.
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Frequently asked questions

When does this course begin?

This course begins the moment you enroll. A new module unlocks each week. Each module includes video and written lessons and assignments. You can work through the modules at your own pace.

How long do I have access to this course?

You have access to all of the video and written lessons for 18 months.

Is this an interactive course?

Yes, you can ask questions, make comments, and share your Substack  in the discussions.

Does this course include live sessions?

No, there are no live sessions for this course.
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