Author Marketing Series

Substack for Authors

Learn how to grow your readership, supercharge your author newsletter, serialize fiction, and sell your books with Substack.
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A note from the instructor

Why Substack is Great for Authors

Write your awesome label here.
Learn why Substack is an ideal platform for your author newsletter. 

What's included?

  • 6 Modules
  • 15 Videos
  • 21 Written Lessons  
  • Discussion forum


When you complete this course, you will have a professional-looking Substack populated with several posts, and you will understand how to set up paid subscriptions, reach new readers, and use Substack for your author newsletter.

Course Dates

This course unlocks the moment you enroll. You will have access to the course for six months after you enroll.

What students are saying...

This course was incredibly useful. Michelle gave us an easy-to-follow, step-by-step process for setting up our Substacks. Thanks to the videos that accompanied the lessons, I could see exactly what I needed to do. She also gave us lots of great ideas for posts. I'm so glad I took this class. I sign up for a lot (too many!) online classes, and this one was by far the most useful. Great class!
Cynthia Gentry, author of seven nonfiction books,  creator of the Substack The Mind Reels
Michelle Richmond's Writing for Substack course is superb. I had tons of ideas but zero structure in my head, and Michelle was an excellent guide in helping me "get out of my shell". The lessons are very well structured, informative, easy to follow, and packed with excellent advice (that you don't get anywhere else) on writing in general and writing for Substack specifically. Plus, I have found Michelle to be extremely supportive, kind, welcoming and inspiring...I can't recommend this course enough!
Andres Celati, creator of the Substack The Vinyl Room
Patrick Jones - Course author

Your Instructor

Michelle Richmond, New York Times bestselling author and avid Substacker
In 2021, I switched all of my long-running newsletters to Substack. I now connect with the readers of my books through Novella, share essays on travel and writing at The Wandering Writer, share articles on writing and publishing through The Caffeinated Writer, and publish fiction by new and established writers at Fiction Attic.

I decided to teach Substack for Authors after becoming a passionate user of the platform. Through trial and error, I learned best practices for migrating an author newsletter to Substack, getting a Substack up and running, serializing fiction on Substack, engaging new readers, and working with paid subscriptions. I'm excited to share what I've learned with you. I can't wait to see what you create in Substack for Authors.

Frequently asked questions

When does this course begin?

This course unlocks the moment you enroll. It is a fully on-demand course, so you can work through the modules at your own pace. 

How long do I have access to this course?

You have access to this course for six months.

Is this an interactive course?

Yes, you can ask questions and make comments in the discussion.

Does this course include live sessions?

No, there are no live sessions for this course. Students in this course can book one-on-one coaching sessions with Michelle at a discounted rate.
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